Mail Broadcast System
Keywords: email, HTML, mobile, keitai, tracking, demographic analysis, data mining, marketing, PHP, Java
I designed and implemented a system that takes demographic information on a user from a back-end database and creates and sends a custom email (HTML or text; mobile phone email also supported). It has mostly been used to send Japanese emails.
It tracks email bounces, links (and views in the case of HTML), and produces reports cross-referencing demographics with link clicks and other demographics. It allows the creation of custom reports, data screens and campaign targeting based on not just demographics but also user activity in previous campaigns. It is commonly integrated with the back-end databases for web sites.
The system is called PEP and was developed for and is owned by FlyingColor Group. Most of the system development was in PHP, but there has also been some work in java. The system has been used for a large number of campaigns, promotions and newsletters over the past six years.
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